Branding - ELME Genuine Parts 7 december, 2016 - Genuine Parts Tooled product labeling is our way of guaranteeing the safety and traceability of our inhouse produced spare parts. The reason is simple. Our customers shall never be kept ignorant of the origin of their spare parts. By the beginning of 2017, we’re taking the branding of our genuine parts one step further. Not only do we expand the tooled labeling to now cover the majority of our wear pads. From the beginning of 2017, all our spare part cylinders are to be marked with an ELME logo. To crown it all, we’ve also begun to label our spare parts packing to a greater extent. All to make it easier for our customers to trace the origin of their purchased product.